Research methodology Essay

There are several types of explore methodology, however this discourse is in the first place foc uptaked on what would be described as a oddball ingest, since its primary effort is to review the potential that Pepsi Saudi would emerge from its decisiveness to implement Balance Scorecard as a winner. So this volition use both quantitative and qualitative research framework . This share will outline the qualitative and quantitative research methods, the case study research method, and the questionnaire research method.QUANTITATIVE RESEARCH METHODOLOGY. Usually quantitative research employs the method that is based on testing of theories.It uses measurement of numbers, and statistical abridgment to perform its studies. The idea behind quantitative research is often to disclose that a generalized scheme or the prediction of a theory will be confirmed by using quantitative method. So it starts with the hypothesis and the theories that requires to be tested. The approach of quant itative research include the use of instruments, usually formal and generally recognized instruments. It is conducts experiments with an underlying expectation that a consensus would be arrived at. It usually aims to arrive at a predictablegeneralization, and it would unremarkably have a causal explanation.It can determine and dodge the subject, with minus and analysis. The idea is really to establish consensus by reducing data to mathematical indications. So the goal of quantitative research is the determination a pr genius prediction, it wants to see that such generalization could be verified or confirmed. In general the quantitative methodology assumes that there is an objective reality which is autarkic of the person doing the research, it also takes the position that the subject of study can be done in an objective manner.The police detective must maintain freedom from the research object. And the research is not expected to be value affected. In opposite words the investigator must make sure that he or she does not become a part of the research. This is known as being value free of the research itself. The quantitative methodology tests urinate and effect by using deductive logic. When done correctly a quantitative research should be able to predict, and explain the theory in question. (Obrien 1998).TYPES OF QUANTITATIVE RESEARCH There are generally three antithetical types of quantitative research, data-based research,qausi -experimental research, and surveys.EXPERIMENTAL RESEARCH In experimental research, the researcher is active, as opposed to a passive agent who simply observes. The researcher is able to manipulate the subject that is being studied, or at least some part of the subject that is being studied. Also experimental research entails that the research must use some kind of chink in the research process, usually a control group would be one of the elements of experimental research. Also the researcher would apply random selecti on to the control group.The research applies manipulative element to some of the subjects under study moreover he will not apply the same manipulation to other subjects. So the research uses what is known as placebo in some of the experimental subjects, and not in others. QUASI-EXPERIMENTAL RESEARCH Quasi-experimental research does not use the control random system that experimental research uses, but it can manipulate some independent variables. So in order to five legitimacy to the result of the quasi-experimental research, the researcher can implement some controls, but he does not use random system.SURVEYS Surveys uses cross- sections or longitudinal studies, and questionnaires in its research. It uses data and conducts interviews with the aim of making an estimation about the given subject of study. Surveys does not involve experimental interventions. Survey are considered advantageous because it could be employ to study many subjects, in many topics. Also the information ga rnered from surveys could be used for different purposes. Although surveys are usually expensive, but they are considered economical because the results could be applied to various things. (Polit 1989).