Consumer behavior about the target-based internet market in China Literature review

Consumer behavior more or less the target-based internet market in China - Literature review ExampleAside from this, selective information shall be collected through the use of survey questionnaires developed by the researcher based on the books reviewed. In addition, 100 respondents will likewise participate, selecting the same through the use of purposive sampling. To better find the said research orderologies, this chapter shall be divided into the pursual pieces to discuss each topic presented these are (1) Introduction, (2) look into Design, (3) Research Approach, (4) Data Collection, (5) Sampling, (6) Data Analysis and (7) Summary. In each of the said sections, various studies shall be cited, victorious into consideration the fact that the same have made use of similar methodologies. Research Design In general, the main research design of this study follows the quantitative design. Hopkins (2000) defines the quantitative show up to research as that which focuses on th e determination of the relationship between one independent variable and an independent variable. It is usually either descriptive or experimental, based on the different goals that the study aims to attain (Hopkins 2000 Creswell 2009). Aside from the abovementioned, various researchers have mentioned the splendor of the quantitative research design in finalizing results as well as in proving and disproving various hypotheses. The researcher deems it necessary to make use of the quantitative design in order to help in the determination of the general perceptions of the consumers with obligingness to target-based internet marketing. Taking the abovementioned advantages in consideration, the researcher believes that it is through the use of the quantitative method that the former will be able to determine the relationship between the features of target-based internet marketing and the behaviors of the consumers with respect to the same. Hamid (2008) conducted a study in relation to the behavior of the customers behavior towards internet engineering and internet marketing tools. In this study, the quantitative nestle to research was used in order to canvass or disprove five hypotheses. Aside from Hamid (2008), Shaver (2007) also made use of the quantitative approach to research in order to investigate twenty-six variables related to demographics in his study entitled The jar of the Internet on Consumer Information Search Behavior in the United States. Research Approach This section has been devoted by the researcher to discuss the research approach that shall be employed in this study. It was antecedently mentioned that this research takes the descriptive approach in order to complement its quantitative design. Hopkins (2000) mentioned that there are cardinal types of a quantitative research experimental and descriptive. The experimental method is generally characterized by three elements (1) Manipulation, (2) go through and (3) Randomization. These three elements signify that the researcher control the situation of the research so as to obtain the data needed (Hopkins 2000 shipway of Approaching Research Quantitative Design n.d.). On other hand, the descriptive approach is more concerned with regard to gaining information with respect to the characteristics of the different aspects of the study. According to the article entitled Ways of Approaching Research Quantitative Designs (n.d.), the descriptive study is used in order to achieve the following (1) the development of a theory, (2) identify various problems associated with practice, (3) justify