Thomas Kings All My Relations :: Essays Papers

Thomas Kings All My RelationsThis is an anthology of writing by nineteen Native Canadian writers, which represents some(prenominal) an attempt to promote Native writing, and an effort to undermine popularly held misunderstandings. It is published by McClelland & Stewart, The Canadian Publishers, which gives the collection a status of national and cultural importance, composition indicating how these writers are working in and through Canadas hegemonic culture. This would seem to go some way towards undermining the books claims to authenticity, simply for the fact that Kings stated purpose is much more composite than that. In fact, his introduction specifically considers the concept of the authentic, and is wary of what is potentially a highly limiting notion. Thus, the selection includes work that represents Natives in both traditional and modern-day roles and situations and the format of the writing ranges from a transcription of an oral narrative to examples of conformity wit h the generic conventions of the Western short story. He is reluctant to constrain the possibilities for Native expression, but is ready to admit that the advent of a written culture with English as a shared language has allowed the various indiginous cultures to discover and explore areas of common belief and practice.Although King believes that it is too early in the history of Native publishing to be able precisely to delineate characteristic patterns, the two study themes which he cites as frequently recurring are those of community and the role of oral literature. He has included a short story of his own in the volume, The One About Coyote Going West. Coyote is an example of the mythological Trickster character who often occurs in Native literature. King himself says The trickster is an essential figure for Native writers for it allows us to create a particular kind of world in which the Judeo-Christian concern with good and evil and order and disquiet is replaced with the m ore Native concern for balance and harmony. (King, xiii) He relates the story in a colloquial, spoken style. Witness the opening lines This one is about Coyote. She was going west. tour her relations. Thats what she said. You got to watch that one. Tricky one. (King, 95) As the story unfolds, the reading experience can seem strange for the non-Native. Characters change gender and identity, abstract nouns are blurred with cover nouns, and the physical universe is represented as a radically unstable place.

Jennifer Lopez :: Art

Jennifer LopezJennifer Lynn Lopez was born July 24, 1970 in Castle Hill, Bronx. She is the daughter of Guadalupe and David Lopez. Lopez has been able overcome the Spanish stereotypes meet the highest paid Latin woman in the world. incessantlyy time she appears on magazine covers, presents on the Oscars, makes movies and music she is breaking down barriers and showing that every woman, no matter what race, can do this. The place where Jennifer grow up was a Spanish area, with people, food, and music Her grandparents taught her all about her roots. That is why she is proud of her ethnic background. As Jennifer grow up West Side Story was an inspiration to her, she especially looked up to a character named Anita played by Rita Moreno. She has always admired her. Ever since Jennifer was a kid she knew that she wanted to be a actress, singer, and dancer. When she was 5 years old she took ballet classes at the Ballet Hispanico. She Contained taking classes trough her teenage years. alto gether trough her life she On The 6 train to go tryout for dance auditions. When Jennifer was 15 years old, she meets her ten year long boyfriend David Cruz, realise as The best looking guy in the neighborhood. Her parents did not approve of the relationship. Eventually they had outgrown the relationship, because Davids and her life were headed in a different direction, she excessively got lost in the Hollywood entertainment culture. Jennifer held multiple jobs, going to school during the day, dancing at night and kept a job, she was not home often. She however dropped out of college, because she knew she wanted to pursue dancing . At one point she and her mom had big fallout. When she was 18 years old she got kicked out of her house. She got an apartment at Hells Kitchen, the same neighborhood that Jennifers other role model Lisa Lisa grow up in. In 1990 Lopez gets her first big break as a fly girl in In Living Color, she beat more then 100,000 other girls for the part. She also takes acting classes and begins to appear in music videos like Janet Jacksons Thats The Way Love Goes. She went on tour with Janet and saw the pop culture that eventfully she would lead. She appears in sit-coms that did not really last like Hotel Malibu and Nurses On The Line.

Imperialists Climate after the Civil War :: essays research papers

At the end of the nineteenth century, the United States emerged as a world power. Although Congress was antipathetic to endorse expansionist schemes, during the end of the nineteenth century many others had become convinced that the United States had to adopt a more aggressive and forceful immaterial policy. Some believed expansion would be good for American business. Others felt America had a duty to spread its way of life to less fortunate countries. stub all the arguments, however the United States was a great and important country, and it should start acting the part.With Americas Navy rebuilt there was an emergence of aggression in foreign policy. The two developments originated from the same source a ready acceptance of force as the final authority of international disputes. That acceptance of force lead to the Spanish-American War of 1898. Those same attitudes, during the presidencies of B. Harrison and G. Cleveland between 1885 and 1897, almost caused several other wars. Americas attitudes changed toward foreign policy first with their relationship to Samoa, a group of 14 South Pacific volcanic islands with splendid natural harbors. American negotiated a treaty with a tribal chief to grant the United States rights to a ocean station. Unfortunately, Germany had also decided that Samoa should belong to them. Through some conferences and a natural typhoon that wiped both Germany and United States out of the Pacific they finally came to an agreement without going to war.American troubles were a little different with Chile. Trade and strategic policy were not the reasons for interfering with Chile, but more of touchy pride and patriotism.A revolutionary faction had taken control of the Chilean government. During that time some US sailors were docked in their country. A riot had broken out and some sailors got hurt and a twin even got killed. What made matters worse was that the Chilean police, who were there, did not intervene. However, they took the sailors away to jail. The Americans sought for reparations for the insult and Chile refused to apologize. After threatening them to go to war, they finally decided to back end down, by apologizing for the attack on the sailors and paying $75,000 compensation.Hawaii figured prominently in American foreign policy planning by its location. Not precisely were they ideally situated along the trade routes to Asia, but they offered a perfect site for protecting the Pacific sea lanes to the American west coast and to the electromotive force locations of a cape canal.

Aeronautical Engineers Essay example -- Papers

Aeronautical Engineers Description Aeronautical engineers apply the principle of science and technology in work with highly sophisticated products such as aircrafts, missiles and space satellites. They usually specialise in research, design manufacture and production, or the management of maintenance programs Qualifications required The usual qualifications for immersion into this career is a degree. However, it may be possible to enter with an HND or HNC. Entry to a relevant engineering degree with * 2/3 A-levels with GCSEs (A-C) 2/3 in other subjects * A relevant GCSE in a vocational subject or Intermediate GNVQ may be acceptable as an alternative to academic GCSEs * At A level, Maths and Physics are often preferred and may be essential. Equivalent qualifications such as an Edexcel (BTEC) or National Certificate or National Diploma or a Vocational A level (Advanced GNVQ) may be acceptable, it may also b advisable to chec k the prospectus. 1 A-level with 4 GCSEs (A-C). At A level, maths or physics is preferred. Again, equivalent qualifications are usually acceptable. Skills and Qualities necessary * You must be able to combine an analytical, logical approach with creativity and imaginations to solve problems * Engineers must be able to work as part of a team. The ability to come on other peoples ideas is important, and you must aslope be flexible and able to compromise. You will need strong communication skills to write reports and to explain complex engineering tuition to people from non-technical backgrounds. * You will need organisationa... ...rlines, the Armed Forces and the Ministry of Defence. Some Aeronautical Engineers apply their knowledge of Aeronautical in other areas, for example, in companies that make vehicles such as cares, trains and hovercrafts. You can also work in the communication industry, dealing with satellites, or in construction, dealing with high, winds blown structures. Contacts EMTA, Engineering Careers Information Service (ECIS), Emta House, 14 Upton Road, Watford, Hertfordshire WD18 0JT. (Freephone 0800 282167) telephone 01923 238441 Email ecisemta.org.uk Website www. Enginuity.org.uk Employer Engineering and Physicals Sciences Research Council (EPSRC), Polaris House, North Star Avenue, Swindon SN2 1ET (Award) Telephone 01793 444100 Email infolineepsrc.ac.uk Website www. epsrc.ac.uk

Although Short, John Updikes a & P Is Big On Enjoyment :: essays research papers

Although Short, John Updikes "A & P" is Big on Enjoyment     I enjoy stories that are long and involved. However, the short story"A & P" by John Updike is a wonderful exception to this rule. Updike writesthe story from a viewpoint of what I believe to be a younkerer, more contemporaryperson. The story contains many other enjoyable attributes, such as thecomments about young girls flesh. I found the story to be a good read andalthough I typically dont like stories that are short and uninvolved, I wasable to top a lot of enjoyment from this work.     The story begins with little-to-no foreshadowing and doesnt enlightenthe reader until about half way through the piece. All of the sudden, thereader is cast into an "A & P" grocery store in what I would deem to be thelate 1950s. Although undocumented, the writer gives details that point to thistime period. I didnt speculate I would enjoy the story because it does nt providemuch background information on anything. However, as I began to read the storyI was able to compel background information of my own which changed my opinionabout the story altogether.     I found the work to be enjoyable in other ways as well. I got theimpression that the main character was a younger fellow. His comments andactions sounded more immature than mature, so I was able to relate more closelyto the work. I found that there were many thought processes that are similar toan adolescent boys, rather than to a more experienced adult. A good example ofthis foundation be seen toward the end of paragraph 2 when he gives his interpretationof what happens in a girls mind. He makes a simile to a bee buzzing in a glassjar. A mature person would never make a statement that is so thoughtless. Ienjoyed it real much.     Im able to make a fewer emotional connections to Sammy, the maincharacter, as well.. In the story, there are many cl ues that point to him as agirl watcher / admirer. I tend to think that all gentlemen at that age andmaturity level feel similar ways toward the opposite sex. In the passage,"...you know, the kind of girl the other girls think is very striking andattractive but never quite makes it, as they very well know, which is why they

Although Short, John Updikes a & P Is Big On Enjoyment :: essays research papers

Although Short, John Updikes "A & adenylic acid P" is Big on Enjoyment     I wassail stories that are long and involved. However, the short story"A & P" by John Updike is a wonderful exception to this rule. Updike writesthe story from a standstill of what I believe to be a younger, more contemporaryperson. The story contains many other enjoyable attri barelyes, such as thecomments about young girls flesh. I make up the story to be a good read andalthough I typic exclusivelyy dont like stories that are short and uninvolved, I wasable to gain a lot of enjoyment from this work.     The story begins with little-to-no foreshadowing and doesnt enlightenthe reader until about half way through the piece. All of the sudden, thereader is cast into an "A & P" grocery store in what I would think to be thelate 1950s. Although undocumented, the writer gives details that point to thistime period. I didnt think I would enjoy th e story because it doesnt providemuch mount information on anything. However, as I began to read the storyI was able to create background information of my own which changed my opinionabout the story altogether.     I found the work to be enjoyable in other ways as well. I got theimpression that the main character was a younger fellow. His comments andactions sounded more immature than mature, so I was able to relate more closelyto the work. I found that there were many thought processes that are similar toan adolescent boys, rather than to a more experienced adult. A good example ofthis can be seen toward the end of paragraph 2 when he gives his interpretationof what happens in a girls mind. He makes a simile to a bee buzzing in a water icejar. A mature person would never make a statement that is so thoughtless. Ienjoyed it very much.     Im able to make a few stirred up connections to Sammy, the maincharacter, as well.. In the story, ther e are many clues that point to him as agirl watcher / admirer. I tend to think that all gentlemen at that age andmaturity level feel similar ways toward the opposite sex. In the passage,"...you know, the kind of girl the other girls think is very striking andattractive but never quite makes it, as they very well know, which is why they

How Great Companies Think Differently

Strategic Management How Great Companies Think Differently Making money has long been the ultimate aim of a business. This capitalism vision has influenced the majority of corporations limit their goals in generating the highest profits and returns to owners, regardless the health and safety of employees, the environment, and general public. An foundingal logic, therefore, has been raised by professor of Harvard fear School-Kanter. Unlike traditional practices, this logic addressed a successful company is a vehicle for enhancing societal welf atomic number 18s, rather than only a machine to dispatch money.Not only can most well-established companies distribute sound returns to shareholders, but also get along long-lasting institutions. In high-performing business, both institutional logic and economic logic are critical to operations and strategic decision making. There are six fields mentioned in the passage, which are a common collaborative purpose, a enduring focus, emotional engagement, dispersenering with ordination, innovation, and self- organization-changing corporate and leadership behavior at all, as well as constructing the base of a solid and stable competitive advantage.Effective system that ties the decisions of managers up with the interests of shareholders can help cultivate a competitive advantage. (Ireland, P. 250) The article, however, suggests a different style of governing the corporate, which I think is more comprehensive to develop a sustained institution. In order to ensure continuous returns, a company need to empower the employees, engage emotion, lead based on esteem, and head to related community. Corporate social responsibility, actually, should be internalized as the governance mechanism.As far as the business can offer, it is aimed at satisfying the needs of customers and continuous respect creation. A company, therefore, should create an identity, which can reflect the standing values, for the people to recognize what it is and how it will achieve. For example in Hong Kong, Hang Seng Bank has a non-profit educational institution called Hang Sang School of Commerce in Shatin. It is aimed at providing professional business education and to equip personnel with capability, solicitude, conscientiousness and creativity.It aligns the goals of Hang Seng Bank in pursuit of excellence for the customers and common good for Hong Kong society. It is wise for a business to focus on long term sustainable development by performing ethical roles to society. When Hang Seng Bank educates and nurtures the next generations, it can also benefits from recruitment of quality employees from Hang Sang School of Commerce. This secures the future development of Hang Seng Bank, which would throw going with its ultimate goals. The morale of the employees, indeed, is a key determined factor for a successful corporate.In Hang Sang School of Commerce, it is obvious that all teachers indispensability to educate the best studen tsto get the more As, so that they can also be rewarded from promotion and bonus. Associated with social enterprise is also critical to build an enduring institution. Through demonstrating the companys commitment to furthering the development of the countries, the company can get supports from public and know more about the preferences of the residents. Standard Chartered Bank (Hong Kong), holds marathon races every year, demonstrating the core value of Hong Kongdiligence.Honestly, Standard Chartered has customized services with high efficiency and effectiveness. It has won numerous awards in Hong Kong and Asia, such as best employee engagement, account retail bank and so on. It would probably the attributes of intensive involvement in social affairs. Extending the corporate social responsibility in a creative way can explore new business opportunities. There is annual Employee Volunteering Month in Standard Chartered to encourage the staff in taking part in any kind of volunteeri ng services, such as drum event with special educational needs students at Shatin Public School.The interaction of corporate individuals with society can further institution-building goals by the way of expressing corporate values and producing valuable learning. By devolving authority and responsibility to employees, an institution can benefit from self-discipline of employees their own. When the jobs are controlled by themselves, employees are more willing to devote their greatest efforts to the company. As a result, the corporate can also gain from some fresh ideas and supreme fulfillment of employees.To conclude, this article is worth for reading that it proposed building an enduring institution, rather than a short-sighted profit-making machine. Success is accumulated from every drop of human effort. Laying the metrical foot of social responsibility can reciprocally develop a sustained corporation. (Total 726 words) Works Cited Ireland, R. D. The Management of Strategy Conce pts. 9th ed. / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. ed. Singapore South-Western/Cengage Learning, 2011. Print. Kanter, Rosabeth Moss. How Great Companies Think Differently. Harvard Business Review89. 11 (2011) 66-78.Business Source Complete. Web. 19 Nov. 2012. Corporate Responsibility Hang Seng Bank. n. d. Web. 26 Nov. 2012. http//bank. hangseng. com/1/2/about-us/corporate-responsibility/corporate-responsibility Corporate Social Responsibility Hong Kong Standard Chartered Bank (Hong Kong) Limited. n. d. Web. 26 Nov. 2012. http//www. standardchartered. com. hk/sustainability/en/ Standard Chartered drums up Employee Volunteering Month By Visiting Special Needs School Standard Chartered Bank (Hong Kong) Limited. 8 May. 2012. Web. 26 Nov. 2012. http//www. standardchartered. com. hk/news/2012/press_20120509. pdf

All Firms Should Produce at MR=MC Essay

In economics, the post of lettuce maximizing and loss minimizing is called MR=MC. This point is where borderline revenue enhancement equals bare(a) be, meaning that embody does not distance revenue and revenue does not exceed cost. This is a profit-maximizing zone, meaning that marrow cost is not the lowest, but is farthest away from the total returns. The optimal point of issue for the crocked is at the point MR=MC. Marginal revenue is defined as the change in total revenue as a result of producing an additional unit, while marginal cost is the increase or decrease of a degenerates total cost of production as a result of the change in production by one additional unit. When these two are equal, the unfaltering is not losing money, and is making the most profit possible. In the area of the represent where slight quantity is being sold, the firm still obtains a profit but it is not maximized, and in the area of the graph where more quantity is being sold, profit is les s and money can be lost from the firm.To the left of MR=MC, cost is low to the firm and revenue is high. As the graph progresses toward the point of MR=MC, each unit provides less and less profit. As the origin unit is produced, the profit is high for that unit, but the profit for each excess unit produced declines toward the point of profit maximization. This may sound absurd, and may make the reader wonder why the firm does not produce at the first unit. However, as each unit is produced, the firm gets to keep the profit from every unit produced previously. This would add up to far more profit than if the firm produced when cost is lowest and revenue is greatest. The point where marginal revenue equals marginal cost is the point where all of the profits from the previous units are combined. At this point, total cost is not at its lowest, and total revenue is not the greatest, but are farthest away from each other, which is represented in the graphs attached. It is true that in t he less quantity level of the graph revenue exceeds cost, however, the profit at MR=MC is far more than any of the units produced.To the right of MR=MC, total costs exceed total revenue. The firm would spend more money on workers, resources, and the production of goods, and not get agreat profit back. Once the quantity of goods produced passes the point where MR=MC, the firm not only does not make a great profit, but after a while, it loses the money that the company has already, and soon the company would go into debt. The point of profit maximization and loss minimization is the ideal point of production because if the firm was to produce more, all previous profit would be lost and the firm could possibly close down. As shown in the graphs attached, the profit depletes until the point where money is being taken from the firm just to produce more. When the firm cuts down its production and gets to the point of MR=MC again, the profit will once again be maximized.To conclude, the po int of loss minimization and profit maximization is where marginal revenue equals marginal costs. This way, all profit from previous units sold is combined for a large profit and all costs do not exceed the total revenue. The firm should always produce at the point where MR=MC. If they move to the left or right of this point, total profit would drop. As the change in total revenue changes, so does the cost of production. The optimal point of production is when both of these are equal to each other. The graphs attached show how profit is still being do on other points of the curve, but MR=MC is the greatest. If a firm wants to increase revenue and profit, the best bet is to produce where marginal return is equal to marginal cost.

Language and Communication Development Essay

When working in a school, especially pre-school or primary school, it is primal for us to identify and provide effective support and come about the speech, spoken communication and communication development for children during the primal years (Burnham and Baker, 2011). This is so that they get the best fate to develop these skills and avoid struggle later in life.There are a number of ways in which adults toilette effectively support and extend speech, language and communication development in children during early years. Firstly, it is important for us to adapt our language according to the childs age, needs and abilities. Some children who extradite English as a second language may use up us to point to objects (www.earlylearningconsultancy.co.uk). For face, when we are speaking to babies or toddlers, we would simplify the sentences for them to understand, whereas the older the children we can begin to use harder sentences. For example, when handing out biscuits, to a chi ld who is 1 or 2 years of age we may hold out a cookie and opine the word, whereas to an older children we would say Would you like a cookie?.Secondly we must give children the time and opportunity to choke. It is important to give children time to deal about what has been said to them and if they dont answer straight away we must be patient and not answer for them (www.earlylearningconsultancy.co.uk). Some children may require us to sounds them out but then we must get them to copy and blend the sounds together whilst giving them time to process what we are telling them.As mentioned in (www.foundationyears.org.uk), other ways we can effectively support children and extend their speech, language and communicate may include using simple repetitive language for familiar activities, comment on what children are doing in their play session, and we must try to expand what they say by adding a few words ourselves. For example a child might shout Bus we should reply Thats right, its a b ig, red bus.Some children may find using ocular clues and reminders very useful in helping them follow routine and learn new work and concepts (www.foundationyears.org.uk). We can use pictures of the children themselvesdoing the activities, to represent different activities in the say as a visual timetable. These pictures can also be used to help children to choose activities.As mentioned in (www.earlylearningconsultancy.co.uk), we can also use modelling language which helps support children when words dont sound clear. This includes giving them praise for trying them sating the word back to them, so if a child says laborer we can smile and say yes, car, clever boy.Interacting can also be playing games, reading and singing songs. Getting children engaged in books from an early age can help with their reading and writing skills and can extend their language skills and vocabulary (www.earlylearningconsultancy.co.uk). Singing simple songs and nursery rhymes develop childrens charge and listening skills and their awareness of rhymes and the word patterns.As mentioned in (www.earlylearningconsultancy.co.uk), play and activity encourage children to communicate and practise their communication skills as they will need to communicate with their playmates and others so it creates a situation where they can practice and develop their speech, language and communication skills.

Founding Fathers of Psychology Essay

These four-spot men that we are most to talk about are some of the, if non the most important people in psychology. One developed psychology as a direct of judgment and create the first book on the subject which loose the door for an some other to develop his theories. Years after the book came out another thinker was inspired to look into the human mind and this time with a more scientific everyy critical mind and start out, there was a common reason people had problem, he comely was not positive what.This lead two of his students to move on and one focus on the idiosyncratic versus what the majority has a problem with and make sure that treatment focused on them. The second looked more in depth into what naturally came into our subconscious and how that affected us and our development. These were the non-official founding fathers of psychology. This man never veritable(a) practiced medicine yet, after graduating from Harvard he went on to become an influential person in psychology (Stone, 2000).In addition to many other things that William James did to help with the field of psychology, especially the psychological aspects of religion he also dabblight-emitting diode in the use of scientific methods to investigate the mostly uninfluenced spiritual and psychic realm. He was also the first one to fight for psychology to be recognized as a science, everyone after him has him to thank for the note of hand as a science (Croce, 2010). The way he fought was just a more unorthodox way of going about it, he did not even like to be called psychologist, in fact he preferred the term philosopher (Goodwin, 2008).He last developed a position that would become the foundation for the in operation(p) psychologists, this was known as pragmatism. This was based on the belief that a person had control over what they do and tone heightens those experiences. This lead to a book that would change the way people looked at psychology as something to take seriously, th e Principles of Psychology became the first text book type publication on this subject which led to people like Sigmund Freud and others to develop their theories as well.Freud is one of the most famous of them all, when anyone thinks of psychology that has not looking in depth into its history will of all time think of Freud. Freud was not all the way people portray him either if something seemed to be too damaging for his patient it was stopped (Chessick, 2000). Psychoanalysis is hard on everyone on the situation because it digs deep into what makes a person act the way they do. Freud was said to have a unmatched approach to his patients for his time frame.He realized that when a person learns something new or experiences something new it does indeed change something about that person, he also knew that the past had something do with it and that there were layers of instinct to a person that has an effect as well. He made them a part of their therapy and listened to what they wa nted out of their therapy instead of dictating to them what they should do with themselves (Frank, 2008). He wanted his patients to be able to be free with themselves and learning their own hindrances that may keep them from doing something that they should be doing with themselves.He wanted them to be their own person and not held keister by whatever has brought them to him. Freud himself focused more on assigning a general reason for people to behave the way they did which is what influenced his students to branch out. Alfred Adler joined Freuds psychoanalytic movement in 1902, but he left the group in 1911 because of persistent disagreements with Freudian conjecture (Overholser, 2010). This approach that Adler created was called the Individualistic approach this approach focuses solely on the patient and what experiences have shaped them over the course of their life.This is one of the most in depth ways to psychoanalyze people, realizing the perceived reproach in Freuds theor y he took a look at what made the individual unique and how that changed their human experience. This helps improve the one so that eventually that one will go out into society and become responsible for themselves and each other as good members of it. Adler continued to believe that Freud had made a point by looking back at ones childhood for answers but rather than focusing on the sexual root to the problem, he focused on the feelings that came out of a situation (Lafountain, 2009).For example, if one grew up afraid to take charge of situations because someone else always did it for them, they could have trouble later in life trying to be in charge of themselves or other people. After studying with Freud he went on to focus on how society affects an individual and how that individual functions in society. He believed there were three things a person needed to accomplish in life to be a healthy socially minded(p) person. First is the task of finding how to survive, a job, maintain ing ones house, the responsible things. Second is cooperating and being civil as well as respectful to society.Third are inner(a) relationships, having children, friends, a spouse. All three of these were crucial to being a normally functioning person in society (Lafountain, 2010). Basically a person is unique in nearly all aspects of their life and that needs to be taken into account in each and every case from psychology to teaching because not everyone is going to fit together well. Carl Jung, as with Adler was inspired and influenced by Freud in the early years of his career and as with that came the eventual disagreement and him going his wear out way.He redefined some of terms that we are more familiar with today. He gave us the terms introvert, extrovert, conscious, unconscious, embodied unconscious, persona, archetype, and more importantly psyche. These were terms to simplify and ramify different processes going on in the brain at any given moment, one of the other more i mportant and less verifiable is the theory of collective unconsciousness, this is the belief that collectively humans have a psychological knowledge that they can draw on that is inherent in our genetic micturate (Carter, 2011).This was closely followed by the archetypes which without collective unconscious as a theory would not be feasible, the archetypes are what those thoughts are made up of in the collective unconscious, something like innate nature that says we are inherently supposed to fear things that would do us harm. Studying this brings out what is instinctual in humans versus what is something that they are sensitive of doing, much like Freuds subconscious thought theory. Both agreed that there are things that are in humans that are unconscious and just happen and those needed to be studied and understood as well (Carter, 2010).Jungian followers believed that like Freud dreams had meaning but in Jungs school this allowed the person analyzing the dreams to free associat e the meaning based off of their own knowledge of mythology and life versus what would be from the person who is being analyzed own life. The thought was that collective unconscious would make the analyst come to the correct conclusion based on unconscious thoughts going back and forth between the two. These four individuals shaped psychology as what it is today, they both indirectly and directly influenced each other even when some of them never met and history has diminished their accomplishments.James started it all with the mind of a philosopher who enjoyed the concreteness of what science proved but also the mystery of what it left open. Freud was a philosopher who thought more as a scientist and therefore opened the idea that the brain has hidden information in it that needed to be discovered to learn what makes a person themselves. This led Jung and Adler to take his ideals and expand on them where they agreed and where they disagreed. Without them psychology would not be whe re it is today and you can see little bits of what they contributed throughout its history. .ReferencesCarter, D. (2011). CARL JUNG IN THE TWENTY-FIRST CENTURY. Contemporary Review, 293(1703), 441. Chessick, R. D. (2000). Psychoanalysis at the Millennium. American daybook Of Psychotherapy, 54(3), 277. Croce, P. J. (2010). Reaching beyond Uncle William A century of William James in theory and in life. History Of Psychology, 13(4), 351-377. doi10. 1037/a0021106 Frank, G. (2008). A response to The relevance of Sigmund Freud for the twenty-first century. . Psychoanalytic Psychology, 25(2), 375-379. doi10. 1037/0736-9735. 25. 2. 375 Goodwin, C. J. (2008).A History of Modern Psychology (3rd ed.). Hoboken, NJ Wiley. Lafountain, R. (2009). Alfred Adlers Place in the Field of Psychology. Washington, District of Columbia, US APA Division 1, guild for General Psychology. Overholser, J. C. (2010). Psychotherapy that strives to encourage social interestA simulated interview with Alfred Adler. Journal Of Psychotherapy Integration, 20(4), 347-363. doi10. 1037/a0022033 Stone, A. A. (2000). Images in psychiatry William James, 1842-1910. The American Journal of Psychiatry, 157(10), 1583-1583. Retrieved from http//search. proquest. com/docview/220496188? accountid=35812.

Knowing About the Comparisons Between Ball Mill and Vertical Mill

For a long time, crackpot mill has been a key equipment for superior capacity grinding demand. Nowadays, vertical mill pass on be active in this field. You must want to know the comparison between them, please show as follows 1). Higher grinding efficiency. Vertical mill grind material in material bed, engergy cost will be 30% lower than thumping mill, as sound engergy and thermal energy will cause energy loss in ball mill. 2). Simpler process flow and less investment expect in infrastructure.Simpler design in powder transmission ensures less breakdown time and better operation compact arrangement requires only 70% expression area and 50%-60% building space of that for ball mill. 3). Excellent performance in drying. As material is transferred by hot steam, wind temprature can be controlled to dry material with moisture of 12%-15% ready for grinding, while that for ball mill can only be 3%-4%. 4). Less consumption of coat parts. As there is no direct contact between different metal parts, metal consumption and iron content of final product will be reduced a lot, which will be good for final product quality. 5). Less noise and dust.Noise can be reduced by 20-25 db comparing with ball mill and dust will be reduced greatly thanks to its subpressure design. 6). Powder is more even. As capable products can be seperated in time and over grinding can be avoided, which can provide more even powder comparing with ball mill, in which over grinding is inevitable. Meanwhile, grain size can be adjusted easily by a unique system. ball mill http//www. hxjq-crusher. com/20. hypertext markup language Stone crushing plant http//www. hxjqchina. com/n26. html vibratory feeder http//www. hxjqchina. com/product-list_14. html Stone production line http//www. hxjq-crusher. com/64. html

Healthcare Spending

The join States always have been known for acquiring the best wellness care system in the world. The United States spends a higher shareage of its gross domestic product (GDP) and more for each fund almost healthcare in comparison with other country in the world. The most effective health care establishments on this planet are in the U. S., people get up from everywhere to acquire quality health care in U. S. Physicians from different countries come to the United States for advanced training. These are All great things to say about the health care system but how does it affect the expending issues that U.S. is having? The National Health Expenditure Accounts (NHEA) are the official estimates of total health care spending in the United States (Health Data, 2007).LevelAccording to the Center for Medicare & Medicaid function (2013), from 2012, to 2013, wellness payments ended up being forecast to grow slightly from 3.8% to 4.2%. Private health care restitution were as well as p redicted to grow, but the harvest was diminished by consumer salute sensitivity. CMS also predicted Medicare spending too slow for 5.9% in 2012 to 1.3% in 2013, because there was a plan 30.9-percent physician payment rate reduction authorized under the Sustainable Growth Rate Formula, and an additional 2-percent payment reduction across all providers from the set apart under the Budget Control Act of 2011.In 2014 CMS, projected worldwide health spending will elevate to 7.4 %, or 2.1 percentage-points rapidly, which will be Medicaid spending growth connected with 18. 0% as well as private health care restitution growth connected with 7. 9%. CMS declares, out-of-pocket paying is p component partted in order to decrease 1. 5% since the fresh guaranteedpopulations are anticipated to end up being somewhat younger as well as healthy in comparison with at this time guaranteed individuals.Medical care expenses in the United States are regarding 18% associated with GDP, and this also re veal is projected to go up deliberately. In the event health prices carry on and affix at historic charges, the particular reveal associated with GDP devoted to health in the United States is projected to realize 34% through 2040 (The White House, 2013, para 2). Federal damages policy contains Medicaid, Medicare as well as other financed organizations financed with regard to full-bodied armed service as well as veterans. (Social Security Administration SSA, 2013, para 1) Medicaid is a federal/state platform made to cover medical examination care for many distinct groups of people that is poor. Medicare is often a freedom program for all of age 65 as well as older, also more radiant men and women if the person belong to a particular disability type.Spending too muchAccording to The Organization for Economic Co-operation and Development (2012), The United States spends some 17.6 percent of its GDP on healthcare far more than any other OECD country but does not see quality increa ses equal with its spending. Center for Medicare and Medicaid Services (CMS) released primary data itemizing the values doctors offices charge for popular techniques that revealed an array of price fluctuations involving different doctors offices. Steven Brill, a Time Magazine journalist, explored hospital bill to determine wherefore the cost was so high. He found that hospitals were receiving effectively over and above what exactly these people might need to help make even logical make money from the therapy. One example was $1.50 for the common variation of the Tylenol capsule, (one pill) because too expensive gauze parts, hospital dresses and more.He also states that, nonprofit hospitals are reservation billions and the CEO take home earnings with equivalence with almost any Walls Street executive properly in to the six-figure range and sometimes past. According to US News and Washington Association of Naturopathic Physicians (2013), America can commit as much as $2. 8 trilli on upon professional medical, which is $750 thousand in additional of the country, would certainly when this put in exactly the same for every capita because various other developed places.Medicareand Medicaid insurance policies programs covers some $800 thousand connected with the high cost and also the various other $2 trillion will likely be selected through private health-insurance corporations in addition to folks who dont have an insurance policies or even wholl shell out perhaps the costs covered by their insurance policies.Add or CutSeven hundred billion dollars, that is a ballpark figure associated with what quantity of money was wasted in the U. S. professional medical technique each year, as outlined by a new Thomson Reuters (TRI) statement. In addition, it claims, the quantity adequate to roughly one-third in the places overall health-care wasting was flushed absent upon pointless remedies, redundant assessments, scam, errors, as well as hole of additional economic s inkholes that nothing to improve the nations health and fitness.Needs are compensable forMedical care, specifically hospitalization, advanced technology, and also challenging remedies, is really expensive that the majority of folks cannot have the funds for to afford the idea by themselves. At that point Private Insurance, out-of-pocket, Medicare, Medicaid, other payers (workers compensation, worksite health care, maternal, and child health, and vocational rehabilitation) and other public insurance (Department of Defense, Veteran Affairs, and Children Health Insurance Programs) step in and pick up the expense.According to a report published by the California Healthcare Foundation( 2011), In infirmary Care private insurance stipendiary $306.9 billion (36%), out-of-pocket paid $28.1 billion (3%), and Medicare paid $231.3 billion (27%), Medicaid paid $151.0 billion (18%) Other payer paid $80.0 billion (9%) and other public insurance paid $53.3 billion (6%) for a total of $850.6 Billi on in hospital care alone. The report also stated, In Physician, and clinical services Private Insurance paid $249.1 billion (46%), Out-of-Pocket paid $52.3 billion (10%), Medicare paid $124.0 billion (23%) Medicaid paid $44.8 billion (8%), other payers paid $48.8 billion (9%) and Other Public Insurance paid $22.5 billion (4%) for a total of $541.4 billion.ForecastChaos is way out on with health care spending and a lot of that has to do with the increase in insurance. Will that change for the better? Healthcare spending was projected to continue to grow quickly. If the trends continue at the rate it is going then health care spending will be a quarter of the economy years to come. Wellness has humanitys the majority of important and the majority widespread price however additionally it is youre the majority of sensitive learning resource. Globalization has significantly offered in order to economic increase however at the same time our universe is now additional at risk of tough e conomy (Hospital & Healthcare Management, 2001, para 3).

Advertisement and Promotion in Business

AbstractWith the increase in competition among distinct businesses across all industries, it is vital for companies to ensure that they implement lofty-flown processional strategies to maintain their competitiveness. This harmonyal composition presents an in-depth analysis on several aspects of business advertisement and promotions. It addresses the scope of commercialize strategies, which covers the process of communication in advertisement, the organization of the advertisement labor in the united Kingdom, the regulation of the industry and the current trends in advertizement. It also covers the concept of below-the-line advertisement and suggests the promotional strategies that digest be used by Pringles, a well known snack brand.Introduction ad and promotion play a vital role in the marketing of produces and services of whatever association by change order brand aw atomic number 18ness and attracting customers (Shimp & Andrews, 2013). It is one of the four com ponents of the 4Ps of marketing, which comprise of product, price, promotion and place (Pride, 2013). Whereas there are different bettermentes to de none and promotion, they all flummox the main mark of communicating about what companies have to offer to their target clients (Percy & Rosenbaum-Elliott, 2012). With the ongoing increase in competition across all industries, companies that fail to advertise or press their products and services risk losing their competitive edge regardless of how proper the other elements of the marketing mix are (Reynolds & Lancaste, 2013). This paper covers different issues of advertisement and promotion. These include the marketing communications scope and below the line advertisement approaches that discharge be used to promote Pringles, one of their products. It also designs a plan for an integrated promotional strategy for Pringles.Task 1 Scope of market conversations1. Explain the communication process that applies to advertising and pr omotion.Communication in advertisement and promotion aims to ensure that that the messages that businesses intend to goodbye to their consumers are effectively relayed (Shimp & Andrews, 2013). in that location are different steps by means of which these messages chthoniango before arriving to their target audiences. In promotion and advertisement, the sender in this case, the advertising political party encodes the message and relays it through a transmission device (Wharton, 2013). Encoding is the creative creation of cues that can either be verbal or non-verbal that provide pass the intended message to customers in the most effective manner and also attract the highest possible attention among the target customers (Reynolds & Lancaste, 2013).After the message has been encoded, ideal transmission devices or ways are used to pass the message (Wharton, 2013). With the different customer segments being targeted by companies, it is important to select the most ideal avenue th rough which the advertisement can be passed (Pride, 2013). The message is then decoded by the receiver, where it will trigger different actions in response to the advertisement, which include making purchases of the advertize products or services (Reynolds & Lancaste, 2013). Whereas companies expect the communication processes of advertisements to lack barriers, there are several that may limit the attainment of the intended advertisement objectives (Wharton, 2013). One of these is the movement of many other adverts by competing companies that may divide the attention of target consumers this is mainly referred to as clutter (Kaser, 2012).2. Explain the fundamental law of the advertising and promotions industry.The advertising and promotions industry comprises of different entities. These include advertisers, advertising agencies, media organizations and external facilitators (Friedlein, 2014). The roles played by all these parties contribute towards the success of the industry. To ensure effectiveness of this industry, different countries have different approaches of managing these complicated parties (Oguinn et al., 2011). In the United Kingdom and Europe, there are different bodies that are involved in the running of the industry. These include the European Association of Communications Agencies (EACA), and the promotional Marketing Council (PMC) (Warc, 2014). EACA represents media agency associations and full-service advertising across Europe (EACA, 2014). It is based in Brussels, Belgium, and focuses on the promotion for responsible effective and honest advertisement. The organisation also promotes high levels of professionalism and fosters close cooperation among different advertisers, agencies and media outlets in Europe. PMC, on the other hand, represents the sales promotion industry. Some of the parties represented include suppliers, clients and agencies across several countries in Europe (Warc, 2014).3. quantify how promotion is regulated.Regul ation involves the creation or certain rules and regulations to govern different activities in advertisement and promotion. In the United Kingdom, an advertising self-regulatory system for non-broadcast advertising was set up in UK in 1961. This step was taken to ensure that advertisements are responsible and achieve the purpose of making customers aware of products and their repurchase of the products. The UK regulates the promotion industry by using a combination of practice and legislation codes (Advertising Standards Authority, 2014). There are two regulatory committees that build, revise and monitor advertising codes. These are the Broadcast delegation of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). The BCAP code creates broadcast advertising rules while CAP creates rules for non-broadcasting advertising, direct marketing and sales promotion (Farrell & Gordon, 2012). These rules are enforced by the Advertising Standards Authority (ASA).With the changes that are always taking place in advertising, these rules are regularly revised to increase effectiveness (Kaser, 2012). However, memory up with this pace is quite challenging because of the increase in advertisement avenues that has been made possible by technological advancements. As a result, increasing poesy of customers are falling prey to advertisers that advertise inexistent or poor quality products (Cho et al., 2014).4. Examine current trends in advertising and promotion, including the impact of ICT.The current trends in advertising and promotion have majorly been influenced by the increase in the use of the internet and social networking among target customers, which has largely been as a result of ICT development (Friedlein, 2014). There are various internet related trends in product advertising and promotion. These trends include social media, online display advertising and mobile advertising. Advertisements on the social media, much(prenominal) as Facebook and Twitter, are on the rise and are referred to as sponsored content (Seth & Kapoor, 2014). Companies are taking advantage of the growing fleck of multitude using these avenues because in total, there are approximately 2 billion people signed up to different social media platforms (Tuten & Solomon, 2012). Online display marketing is on the rise, and involves the advertisement of connection websites on other websites that target consumers frequently use (Kaser, 2012). According to Persaud and Azhar (2012), an increase in the use of smartphones has also given rise to internet mobile advertising. This is where advertisers run into consumers personally through platforms, such as social media or sending links to company websites, in the form of text messages (Persaud & Azhar, 2012).Whereas these developments provide a thingamabob of reaching a wide range of clients in a short time and on a smaller budget, there are also different associated demerits (Friedlein, 2014). One of these is t he information risk that customers and companies may be prone to because of hacking (Cho et al., 2014). Social media has been regarded by some researchers as one of the fastest avenues through which information passes. Thus, any mistake by a company that may tarnish its reputation can be detrimental to its brand (Tuten & Solomon, 2012).Task 3 Primary proficiencys of below-the-line technique of sales promotion1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, PringlesBelow-the-line promotionBelow-the line advertisement is a promotional strategy that tends to use other mediums unconnected from the typical ones like the internet, broadcast, print and billboards (Kaser, 2012). Many companies in the present-day business environment utilize this strategy alongside above-the-line and through-the-line advertisement (Reynolds & Lancaste, 2013). One of the main attributes of this approach to advertisement is that it is less expensive. However, many companies combine this with above-the-line promotions so as to maintain a better market position, below-the-line promotion being just as equilibrize (Gautam, 2013). Several below-the-line advertisement techniques are discussed hereunder.Field marketing or promotion It is a process through which salespeople target customers on a one-on-one tail end with the aim of promoting certain products and services (Stone & Desmond, 2007). One of the advantages of this approach is that it provides customers with a close interaction with the product being promoted and the salesmen. However, this is time consuming and some customers may not be quite welcoming to the salespeople (Sigala, 2010).The use of coupons this below the line approach to promotion involves handing coupons to prospective purchasers of commodities and offering incentives or discounts to attract customers, especially those who are price-sensitive (Wharton, 2013). abandoned that such approaches often offer product at red uced prices for a short duration, there is always a risk of reduced sales when the company resumes its original prices (Kumar & Rajan, 2012).Loyalty programs These are packages that offer rewards to the frequent buyers of commodities due to their loyalty to the retail outlets (Grewal et al., 2011). Such programs are common in the var.line industry, where frequent flyers of a given airline numbering a specified number of flights are awarded for their loyalty in different ways, which may also include free flights. These programs are however more ideal for customers with easy accessibility to the company products (Kaser, 2012).A below-the-line campaign for PringlesPringles is a potato and wheat manufactured snack owned and run under the Kellogg Company (Pringles, 2014). Below-the-line advertisement can be used to compliment the current promotional strategies used. One of the below-the-line approaches that can be used to market Pringles is the field promotion or field marketing approac h.To effectively implement this promotional strategy, it is vital for the company to recruit salespeople that have the experience and skills needed to enable them convince people they have never met before to choose the Pringles over competing products in the market (Kaser, 2012). Small samples ought to be distributed for free or be sold at a lower price. Considering that the company mainly targets teenagers and students (Gillespie & Hennessey, 2010), it is advisable for the company to use younger salespeople who are more aware of how to approach and appeal to teenagers. The most ideal places that promoters of this product can target are those with high population of teenagers, like schools, colleges or recreational parks. Though this marketing approach provides an excellent avenue for building a relationship between the target customers and the brand, companies have to invest heavily in training salespeople or promoters to enable them deal with customers of diverse tastes and backg rounds (Sigala, 2010).2. Evaluate other techniques that can also be used in this BTL campaign.Apart from the above below-the-line approach that can be used by Pringles, there are several other methods that may be adopted to boost sales and promote the product. They are examined below.Pringles can use the Intercept method, where trained sales personnel are positioned at retail outlets besides the shelves holding Pringles in retail stores and supermarkets (Stone & Desmond, 2007). Their main role is to persuade incoming buyers into the stores to purchase Pringles by highlighting their advantages over other competing products. Whereas this approach can increase the sales for the company, it has been criticized for causing impulse buying among customers (Pride, 2013).Sponsorship is also an ideal below the line promotional strategy that can be used by Pringles. This is whereby the company supports events and activities through provision of funds and other resources that are valuable to th e success of the event (Woisetschlager & Michaelis, 2012). For Pringles, this strategy can be implemented by sponsoring sports for schools and young person concerts. Awareness of the company or products can be increased by ensuring by printing T-Shirts, caps or any other apparel to be faint-hearted by those attending the event. notwithstanding with this convenience that the strategy offers to customers, it can be quite cost intensive for the company depending on the size or magnitude of the event being sponsored (Lee et al., 2012). This may have an adverse impact on the companys return on investment.Task 4 Plan interconnected Promotional Strategies1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategyAn integrated promotional strategy refers to an approach to promotion where a company uses different avenues to and tools to increase the awareness of products (Kaser, 2012). This component presents a plan for a promotional strateg y that can be used to market Pringles. Even with the current success that it enjoys across the markets that it operates (Gillespie & Hennessey, 2010), there is still a need for the company to penetrate more in the market and further increase its market share.To implement a successful promotional strategy, it is vital for the company to identify the resources or activities that will be involved. After they are identified, the appropriate budgetary allotment will be done to facilitate the strategy (Reynolds & Lancaste, 2013). The avenues that will be used in this promotion strategy are TV commercials, billboards and online advertisement through social media outlets. The budget is summarized as below. Promotional TechniquesBudget allocation TV commercials?1 million Billboards?100,000 Social media promotion YouTube video advertisements?50,000 Facebook?50,000 Twitter?50,000 Total?1.25 million 2&3 Carry out the development of a promotional plan for the Pringles and plan the integration o f promotional techniques into the promotional strategy for PringlesThe table above represents the promotional techniques that will be used in the promotion of Pringles. TV commercials will be used by airing advertisements of the product on channels that air programs that are mostly viewed by the companys target customers, who are teenagers and the youth (Saxena, 2010). The most ideal channels on which to air these advertisements are music or sports channels. Billboards will be effective if they are located in areas that are densely populated and are located close to outlets of the products. With an increasing number of people who have signed up on Facebook and Twitter social networks, advertising products on these sites also increases their visibility among the target audience (Tuten & Solomon, 2012). It also enables the company to actively engage with the customers that it is targeting. Thus, it will be imperative for Pringles to consider utilizing these avenues for promotion.4. Ap propriate techniques for measuring campaign effectivenessThere are different approaches that can be used by companies in measuring the effectiveness of their promotional campaigns. One of these is the amount of feedback from customers. This is usually mainly in form of inquiries through different avenues about the product being marketed (Pride, 2013). When inquiries are high, it means that the advertisement strategy was effective, and vice versa. Another approach that can be used is the estimation of sales prior to and after the dart of the promotional campaign or the return on investment (ROI) (Kaser, 2012). Successful promotional campaigns ought to result in an increase in sales levels of the company and create revenues that surpass the investment that was put in the promotional activity. For social media advertisements, tools such as SentiStrength can be used to assess the reception of consumers to the advertisements. SentiStrenth is a ruling measuring tool that evaluates the l evel of positivity or negativity of short texts that are mainly used in commenting on social media sites (SentiStrength, 2014).ConclusionAdvertisement and promotion are vital components of the marketing mix. Some of the roles that they play include increasing of awareness among target customers about a companys products and attracting peeled customers. This paper has addressed different issues that relate to this component of marketing. Under the scope of marketing communications, the paper has explained how the communication works process in promotion. It has also discussed how the organisation and regulation of the advertisement industry in the United Kingdom. The concept of below-the-line advertisement and an integrated promotional strategy that can be used to market Pringles have also been presented. For companies that intend to maintain their competitiveness in the market and attract a wide range of customers, it s vital for them to ensure that their promotional strategies are relevant to their target audiences. Whereas this paper has provided an in-depth understanding on the concepts of advertising and promotion, in future, primary research can be incorporated, with members of the marketing department and a section of its target customers as respondents.ReferencesAdvertising Standards Authority, 2014. About Regulation. Online Available at http//www.asa.org.uk/About-ASA/About-regulation.aspx Accessed May 2014.Cho, S., Huh, J. & Faber, R.J., 2014. The influence of sender trust and advertiser trust on multistage effects of viral advertising. daybook of Advertising, 43(1), pp.100-11.EACA, 2014. About Us. Online Available at http//www.eaca.eu/ Accessed 31 May 2014.Farrell, T. & Gordon, R., 2012. Critical social marketing investigating alcohol marketing in the developing world. Journal of Social Marketing, 2(2), pp.138-56.Friedlein, A., 2014. Six trends in advertising you need to know for 2014. Online Available at http//www.marketingweek.co.uk/opinion/ashley -friedlein/six-trends-in-advertising-you-need-to-know-for-2014/4009135.article Accessed May 2014.Gautam, A., 2013. A study on (below the line) promotion strategies of telecom industry in western (Up) circle (India) with special reference to Reliance Communication. European Journal of Business and Management, 5(22), pp.74-79.Gillespie, K. & Hennessey, ?.D., 2010. globose Marketing. stonemason Cengage Learning.Grewal, D. et al., 2011. Innovations in retail set and promotions. Journal of Retailing, 87, pp.43-52.Kaser, K., 2012. Advertising and Sales Promotion. Mason, USA Cengage Learning.Kumar, V. & Rajan, B., 2012. Social coupons as a marketing strategy a multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-36.Lee, D.-C., Hung, L.-M. & Chen, M.-L., 2012. semiempirical Study on the Influence among Corporate Sponsorship, Organizational Commitment, Organizational Cohesiveness and Turnover Intention. Journal of Management and Sustainability, 2(2), pp. 4 3-53Mishra, P., 2009. Sales Management Keys to Effective Sales. New Delhi Global India Publications.Oguinn, T., Allen, C. & Semenik, R., 2011. Advertising and integrated brand promotion. Mason Cengage Learning.Percy, L. & Rosenbaum-Elliott, R., 2012. Strategic Advertising Management. Oxford Oxford University press.Persaud, A. & Azhar, I., 2012. Innovative mobile marketing via smartphones are consumers readyMarketing Intelligence & Planning, 30(4), pp.418-43.Pride, W.M., 2013. Marketing 2014, 17th ed. Mason Cengage Learning.Pringles, 2014. Products. Online Available at http//www.pringles.co.uk/products Accessed 31 May 2014.Reynolds, P. & Lancaste, ?G., 2013. Marketing. New Jersey Routledge.Saxena, R., 2010. Marketing Management 4E. London McGraw-Hill Education.SentiStrength, 2014. Sentiment Analysis. Online Available at http//sentistrength.wlv.ac.uk/results.php?text=Luois+Vuitton+have+ exquisite+clothes+but+i+hate+their+prices&submit=Detect+Sentiment Accessed 19 May 2014.Seth, S. & K apoor, K., 2014. Fostering Creativity & Innovation In Marketing Communication through Social Media. The International Journal Of Business & Management, 2(1), pp.19-24.Shimp, T. & Andrews, J.C., 2013. Advertising promotion and other aspects of integrated marketing communications. Mason Cengage Learning.Sigala, M., 2010. The Handbook of Field Marketing A Comprehensive Guide to Understanding and Outsourcing Face-to-face Direct Marketing. Journal of Product & Brand Management, 19(1), pp.67-68.Stone, M.A. & Desmond,J ?., 2007. Fundamentals of Marketing. London Routledge.Tuten, T.L. & Solomon, M.R., 2012. Social Media Marketing. New York Prentice Hall.Warc, 2014. Promotional Marketing Council. Online Available at http//www.warc.com/ContentandPartners/PromotionalMarketingCouncil.info Accessed May 2014.Wharton, C., 2013. Advertising as Culture. Bristol Intellect.Woisetschlager, D.M. & Michaelis, M., 2012. Sponsorship congruence and brand image A pre-post event analysis. European Journal of Marketing, 46(3/4), pp.509-23.

Ap Psych Journal

psychological science JournalsThese journals should be written in essay form, and they will be graded as an AP essay. These journals may fill you to integrate different content areas and to evaluate and analyze psychological constructs. You are to use analytical and organizational skills to formulate cogent answers. Consult your calendar for due dates. Chapter 1 The study of Psychology has had many contributions in history. Explain the contribution of functionalism and structuralism in psychology. How are these two forms different? Chapter 2 Control is much called the hallmark of a good experiment.Describe randomization, group matching, counterbalancing, placebo, and double blind as control techniques. Briefly jump an example of the way each could be utilize or has been used in an experiment. Chapter 19 We conducted a variation of Aschs (1951) conformity study in which participants made judgments about the length of lines. We randomly delegate participants to one of two conditio ns and told them that the study involved perceptual abilities. In the first condition, participants estimated the length of lines after interview five people pretending to be participants (confederates) give inaccurate estimates.In the second condition, participants estimated the length of lines without hearing estimates of confederates. As we expected, participants in the first condition were less accurate in their estimates of line length, demonstrating the tendency to conform to absolute majority influence.A) How would each element below be related to the specific content of the experiment reported in the abstract?Control groupDeceptionOperational definition of the dependent variableHypothesisDebriefingB) How might participants estimates of line length in the study be related to the following? Social Facilitation *Group thinkChapter 3 The human organism displays various reactions that are characterized by opposing tendencies. Using a specific physiological or psychological mech anism to explain how both aspects of opposing processes apply to each of the following.AppetiteAutonomic nervous systemNerve FiringChapter 4 Define the following priceSchemaAssimilationAccommodationEgocentrismConservationDescribe how each of the above hurt applies to Piagets Cognitive development theory.Chapter 5 The Smith-Garcias are planning for their first baby.Both parents-to-be have had a psychology course and are looking forward to applying the principles they learned from theories and look that citation child development. A) reiterate one main idea or finding of each of the following four researchers.Harlows theoryEriksons Psycho-social theoryAinsworths attachment researchBaumrinds research on parenting stylesB) Provide a specific example of actions the Smith-Garcias might take to raise their child to produce positive outcomes using each of the theories below to address the corresponding psychological concept.Harlows social adjustment Eriksons psychosocial theory indepen dentAinsworths attachment research self-relianceBaumrinds research on parenting styles self-esteemChapter 6 Define the following -Sound localization -Sensory adaptation -Absolute doorsill -Difference of threshold Explain how the following foster an individual perceive the world.Chapter 7 Describe the psychological concept of hope or set. Discuss a specific example of how expectancy or set affects each of the following. human Perception Opponent Processing theory The effects of psychoactive drugs on a human reject permanenceChapter 8 Compare and contrast Freudian theory on dreams, and activation synthesis theory in interpreting dreams.Chapter 9 5 year old Jessie is used to getting everything that she wants. Define the following terms and explain how each of the following terms were either used to create this behavior or could be used to extinguish her behavior. *positive reinforcement *negative reinforcement *punishment *classical conditioningChapter 10 Although you authentica lly enjoyed studying hard for your Psychology test, during the test you feel frustrated and irritable because you cant repay the answer to a series of fairly easy factual questions. What techniques could you use to effectively remember the data previously learned?Chapter 11 Describe several heuristics that you might use or that you have used when deciding whether you should (a) study especially hard for a test, and (b) ask someone for a date or accept a date. Under what circumstances are these heuristics likely to contribute to poor decision-making? (3 for each, total of 6 different problem solving strategies).Chapter 12 Based on the research of Gardner and Klein answer the following in detail. Must be in essay form with arguments and evidence. What do you think the mark of intelligence testing should be in Education?Does acknowledging the existence of Multiple Intelligence help or hinder that goal? Explain.Chapter 13 Define drive reduction theory, set point, Yerkes-Dodson law, hypothalamus, and intrinsic motivation. Explain how each of the following could wind instrument to an eating disorder.Chapter 15 Explain how Jung, Adler, and Horney modified Freuds psychodynamic theory on personality.Chapter 16 A class fellow argues that the best way to handle stress is to work harder and meet lifes challenges head on. estimate both the strengths and weaknesses of you classmates position. (Think Seyle and the coping strategies)Chapter 17 A student becomes overwhelmed with anxiety when he is set about with major exams. How might the different viewpoints of psychology explain this reaction? -Psychodynamic -Cognitive -Behaviorist -Biological -HumanisticChapter 18 Describe how a therapist might use both aversive conditioning and operant conditioning techniques in order to help a client overcome a compulsive habit of sweeping the front walkway 3 times a day.

The Constitution fails to meet the needs of a rapidly changing society

When the Constitution was written by the Founding Fathers back in 1787, they designedly made it so that it could survive over time. They made it flexable so because they envisaged that there were problems that they could not forsee in the future, these are things overmuch(prenominal) as the Depression of the late twenties and early thirties. The Framers intended for the amendment surgical process to be the primary(prenominal) way of updating the constitution and through time this has been evident.An important part of a democratic disposal is the accountability of those in causation, in recent times we birth seen the system in America fail, in part this may be due to the fact that the constitution may be outdated. During Bill Clintons game term of office there were a number of s whoremasterdals that rocked the White House, the first base being the Paula Jones affair.During a hearing about the Paula Jones affair Clinton stated that he had not had sexual relations with Moni ca Lewinsky, this turned out to be a lie and Congress attempted to impeach him. The impeachment failed due to the wording of the constitution as it was found on the fact that they believed he had committed a high crime or misdemeanour but Clintons lawyers asked for a definition of this and Congress could not give one.This shows that the wording of the constitution was outdated or the constitution was in earnest worded. There was also a lack of accountability during the Watergate scandal as President Nixon was able to be given with no punishment even though he was part of a conspiracy to commit a felony, all charges against Nixon were dropped by his successor Gerald Ford due to the fact that Presidents have the power to withdraw charges against anybody in America.This shows that there is an essential part of the democratic process missing due to flaws in the constitution. When the constitution was first written in 1787 there was a strong possibility of war, so when the founding fa thers drew up the constitution they added in an bind which said that all people have the even up to bear arms. This article has been problematic ever since. Within the last decade there have been many high compose shootings in schools much(prenominal) as Columbine, this has led to a stronger fight against the throttle valve laws.There are those such as the National Rifle Association who say that that right can not be interpreted away from them as it is one of their constitution rights but there is a problem with that as at heart the preamble there is the mention of insuring domestic tranquillity, can this be done when there are children who can gain easy access to guns, there are also the problems with the number of deaths due to gun crimes, the right to life is also mentioned in the constitution. The flexibility of the constitution is crucial to its longevity as if it was too pixilated it would not have lasted, there may be the problem though that it is too flexible.Over the days there hav been many changes in the federal system, most notably the introduction of Roosevelts New Deal which saw the power shift more towards the central government, then there was the move back through presidents such as Nixon and Reagan. During this time the efficacy of the government could be questioned as we saw with the Appropreations Crisis in 1995, during this time government was unopen down for two weeks this was ineffect shutting down the country as federal run services such as the postal service were also closed.A solution was found to stop that happening again, that arrived in the form of the Line Item Veto, this gave the President the power to remove unsuitable sentences or paragraphs from a bill. cardinal months after its introduction it was scrapped as the Supreme Court ruled it unconstitutional as it gave too much power to one person. Many considered this as a mistake as it made the legislative process faster as it saved the bill being sent back to Congress. This shows that there is room for progress within the constitution.Through time the main way to update the constitution has been through the Amendment process. As high decree and its ideals has changed so has the Constitution, when society started to object to slavery and racism the constitution began to follow, the same with womens rights. There are early(a) problems as I have already mentioned the constitution still protects the pro-gun lobby as it is stated in the constitution that all citizens shall bear arms, after a number of atrocities and the significant rise in gun crime, society is begininng to object but still there is no movement on any reinvigorated amendments in regards to gun laws.The lack of movement may be due to the constitution being outdated but it may also be due to the power that the NRA and other pro gun groups have but we have seen great trides taken through time such as the moves against racism. The constitution was ground on what was happening in the eighteenth century and what the Framers envisaged would happen in the future, but there would await to be the ability within it, due to its flexibility, to change with modern society. Through time we have seen how society has changed and not far behind is the constitution due to the amendment process.

Me and Music Essay

As the earph champions filled my ears with wonder I could feel cryptograph more than the ecstasy I was in. It was as if nothing else in the being mattered. At that time I could feel nothing more than the shadows that covered my heart, but the practice of medicine I comprehend inspired me in such a way that no one else could understand the way I felt. I was beautiful, the world was beautiful, and nothing else could possibly be as beautiful as the way I feel. When I stop the music, I became quiet, the world became quiet, and everything simply stopped. This is the only time I can say that I real heard music.I used to be very social, very active, like a fish in the gigantic ocean. I used to have lots of friends, and a girlfriend who I was deeply in love with. That love story last for a year. We broke up after a year, when I still loved her so much. I became a silent boy and cut all the connections with friends as same as outside world. It was a hurricane came and almost drowned me and in this violent raging storm and I lost my way. I clung to music as if it was a raft for life, as if it was a key for me to muddle it up living in this world. Somehow it worked. Not just worked, but worked well.After a extensive summer I came back to school.It was my first day at school and I all I can remember was the first moment I put on my headphones and pressed play on my blue Sony Walkman, which later became my joy. The album playing was Crush by Bon Jovi and each song became instantly work into my memory. It felt like it was a whole new world and I finally opened my eyeball and just stepped into this fantasy world and everything else around me lost its importance.It was a feeling that just took everything that was wrong, messed up, confusing and awful inside of me and transformed it into more or lessthing that I knew for the first time was right. The wo(e) was still there but I found a way to just keep in check so that no one else would have to ask me these dread ful questions that brought me so much pain every time I heard Are you OK? and Do you want to talk?.I knew that there was something wrong when opposite(a) throng think about me as a quiet guy who doesnt have any friends and listens to music all the time. To be honest, I have friends, but just about 2, or 3. I didnt feel like making new friends at school and I prefer to find some form of happiness from music no matter how little it was. Music came to me not only as a form of relief, but its a way for me to express something, maybe not to other people, but to myself. It showed me that I still have personal feelings, and that I was even remotely normal.Back to school, me exclusively and music, I felt its ok its going to be ok, at first. But just by the end of the day, when I got home, alone, thinking about other people at school, enjoy with their friends, I complete that music wasnt going to be able to be my life raft so I clung to something, what some consider dark and fed off this darkness. I take up friends in my life. I need friends to cheer up my gloomy life. I just want to be like them, like other people who got friends. As the days, weeks and months went on that I talked and gained new friends, I found that my life boat was nice less and less needed as people were finally starting to accept me for me. The darkness and pain are still there, locked up deep inside where no one can hear there violent screams but now I know that I have more than just my music and lifeboat because when another storm comes, I have others who can help me survive.

Evolution of Games

Evolution of moving-picture show bouncys Did you know that there are heptad generations of characterization seconds so far? painting wagers have evolved for many years. I will be explaining to you any about The for the first time conception of telly juicys, the mid-development of video endorses, and the video bet ons of today. Knowing About What Started it All Video games have come a long way in terms of graphics and sound engine room. Although video games didnt exist a hundred years ago, the enhancement in graphics and sound technology revolutionized on what people think of video games today.Unlike what you chitchat in video games today that has amazing 3D and realistic graphics and sounds, it all started out with a video game called the Computer Space. This video game was released by Nutting Associates in 1970 and was the first coin-operated arcade video game. In 1972, the Odyssey 100 video game system was introduced. This particular video game can be attached to a s tandard idiot box to display the graphics and play the game. In the same year, Atari launched Pong. The real video game revolution began in the late 70s.Atari introduced the Video Computer System or the VCS (renamed Atari 2600 later). This system uses cartridges and delivered colored graphics and sounds through the television. The game was played using a joystick or paddles. The Atari 2600 were the most popular swordplay systems ever invented in its time. The system was always in demand that retail stores constantly ran out of stock, especially on the holidays. However, in early 80s, more and more video game manufacturers began coming out. An example would be Nintendo.Nintendo Family Computer was a worldwide success and sell over 500,000 units all over the world for a short menses of two months. In 1985, Nintendo released a similar system in the United States called the Nintendo merriment System. With the release of the Nintendo Entertainment System in the US, it in like manner released the Super Mario Bros. video game that was a summate hit. The Super Mario Bros. game reportedly had a worldwide sale amounting up to 40. 24 million dollars and was declared as the popular game of all time.In the late 80s more and more video game manufacturers began releasing their latest video game systems. Sega Enterprises released the Genesis home video game system in the US and was a total hit. It generated sales amounting up to 14 million dollars. In 1995, Sony Electronics released the 32-bit CD-ROM game system called the PlayStation in the US. It was a phenomenal hit and this was the beginning of the Sony PlayStation legacy. The popularity of Sony PlayStation paved the way to more advanced graphics system and new(prenominal) video gaming systems manufacturers began to follow suit.The CD-ROM technology to be integrated in a video game system is now the most popular way to play a video game. Sega Enterprises and Nintendo followed with a similar concept of using a CD-R OM to play its games instead of using cartridges. Sega released the Dreamcast video game system in Japan in 1998 with features like a 200 MHz processor, 12X speed 1 Gigabyte CD-ROM drive and a 56 kbps modem. However, it arrived too late to threaten the Nintendo 64 and the a great deal anticipated PlayStation 2. In the year 2000, PlayStation released the PlayStation 2 with great success.About 1 million units were shipped from Japan on the first weekend and have been one of the most popular video game systems ever released since Atari. Other companies also followed. Nintendo released the Game Cube videogame system and Microsoft released the Xbox game system in the United States. The Xbox had features that no other gaming system had. It had an 8 Gigabyte hard drive, 733 MHz Pentium III Processor and a 250MHz NVidia graphics coprocessor. Also, it was equal to(p) of being connected into a broadband internet connection. In 2005 Microsoft launched the Xbox 360 video game system in the Uni ted States.It has a wireless controller, headset and a 20 Gigabyte hard drive. Then PlayStations latest understructure called the PlayStation3 which is mainly a family system that has the capability of playing Blu-Ray disks and also features free online play. The PS3 has sold about 47. 3 million copies as of December 31 2010. As you can see, video game systems are rapidly advancing in graphics and sound technology. You can only wait and see what Sony, PlayStation, Nintendo and other video game system manufacturers can think of next in the near future.

Benefits of Technology Essay

Primarily, engineering allows us to reach the better exemplification of living. Firstly, we brush off now adjust our habitat to suit ourselves. For example, when it is too hot, we stick fans or air-conditioners to make it cooler. Also, with high technology we can create buildings that can withstand earthquakes. Those buildings have peculiar(prenominal) structures and they are made of supreme materials that can minimize the impacts of earthquakes. Automatic houses represent high-tech as well. flat with a few taps on the panel display people can set up the security alarm and control their houses easily.The second feature which I should mention is that, high technology provides us with better health care. Modern medical devices are playing important roles in healing people. For instance, ultrasonography Diagnostic Scanners assist doctors in diagnosing diseases. More and more people are being cured. Beside, technology also allows us to create new drugs in good quality and quantity. In fact, without technology the mint candy production in medicine seems impossible.Last but not least, technology has good effects on transportation. Throughout history, transportation has developed a lot and its developments depend on the developments of technology. In the past, we used horses to pop off over long distances, but today we can use vehicles or air planes to move from aspire to place. In addition, modern vehicles can carry heavy weight that antique conveyances could not. Indeed, we have ships that can make full thousand tons weight.Finally, the inventions of television, computer and internet lead us to the new age, the Age of Information Technology. Nowadays, we can communicate over very, very long distances. If I want to know what happen to any field all over the world, for example, I just need to search for the information on the internet. Beside, television provides us with the new ways of communicate, the mixture of language and images. You can broadcast your information in videos, audios and images through telecasting.thither is no doubt that technology has made our life easier than it was in the past. With the help of technology, we have no longitudinal worried very much abouttransportation, communication, health care or even about our standard of living. Perhaps with the development of technology in future, we can travel or live in another(prenominal) planets which support better living conditions for human. In conclusion, technology may be the most valuable quality of human being.

Interactional theory in Gandhi Research Paper Example | Topics and Well Written Essays - 2250 words

mutual theory in Gandhi - seek Paper ExampleTo understand his life, Attenborough (1982) produced and directed Gandhi. This paper analyzes the film using Watzlawick, Beavin, and Jacksons (1967) Interactional conjecture on conference. It aims to show that this theory helps explain Gandhis effectiveness as a coaxing communication expert and social transformation leader. Gandhi demonstrates an interactional view of communication because Gandhi utilize non-violent, non-cooperative, and peaceful communication strategies, which have been successful in come uponing individual and social changes because he continuously reframed punctuations regarding the causes and resolutions to booking. Gandhi depicts the rise of Gandhi, from being a lawyer of racial injustice in South Africa to a transformational leader in India. Attenborough (1982) showed how Gandhi started his non-violent snuggle to conflict management, when he realized the intensity and extent of racial discrimination against I ndians in South Africa. With his friend and supporter, the thick Indian businessman Kinnoch, they and their thousands of supporters defied the Pass Law and other oppressive policies, until they changed legislation into one that improved racial equality. Gandhi returned to India, which was in a historical transition from colonial ownership to independence. Gandhi aroused the formation of nationalist organizations and used the media to gain publicity and to spread his non-violent, non-cooperative, and peaceful approach to the demand for independence from Great Britain. Interactional Theory views relationships as patterns of interaction (Watzlawick et al., 1967, p. 2), where every member participates in the cybernetic milieu, while interacting with other systems to control their environment too. Gandhi is an effective communicator because he does not undermine the rate of the press in enhancing public awareness and changing individual and social beliefs. The head start rally in So uth Africa indicates how Gandhi saw the media as a cooperator in documenting non-violent actions, so that more people would join him and for the British Empire to realize the power of their numbers. Gandhi wants journalists to disguise their peaceful protests because it can unite the nation. He told the reporter Walker that he cannot unite a community without a paper (Attenborough, 1982). He then used the media, including his own paper, to promote his views on non-violent and non-cooperative action toward resolving various conflicts. Gandhi knows the importance of connected systems to achieve widespread social changes. Interactional Theory has five axioms and the first aims to show how complex systems operate by stating that people cannot not communicate, so everything that is said and done is a message. Watzlawick et al. (1967) stressed Activity or inactivity, words or silence all have message value they influence others and these others, in turn, cannot not respond to these co mmunications and are thus themselves communicating (p. 1). The pragmatic approach to language emphasizes the effects of actions on communication behaviors (Wayne, 1990, p.603). Gandhi shows the importance of every aspect of communication to express his strategies and to take people to follow his methods. His main emphasis is that violent, non-cooperative, and peaceful communication strategies can be used to attain social

Archibald Prize Art Gallery Essay Example | Topics and Well Written Essays - 1500 words

Archibald Prize machination Gall(a)ery - Essay ExampleArchibald Prize Art GalleryAustralia has an evident record that it treasures its prowess heritage because of the established national gallery. The Archibald art gallery has existed for some time in Australia and has qualified to become wiz of the influential events in the art history.Archibald was one of the Australian journalists who found pleasure in art. He exhibited capacious use up in journalism, initiating the publication of an influential bulletin. Although the bulletin tackled diverse topics, he reserved space for coming(prenominal) mechanics to use it as an avenue for displaying their inherent talent. Due to his undying interest for young artists, he current the privilege of becoming a trustee of the New South Wales art gallery. As he served in this position, his interest for art became more apparent, a factor that motivated him to designate a certain core in his will that would afford an annual treasure for an artist exhibiting admonitory talent. He intended the prize to motivate artists to use art as an avenue of presenting honor to any Australian exhibiting exemplary share to the society either through art, science or politics.The Archibald prize is one of the significant events both to the art world and in the public domain. The prize was the idea of the journalist Archibald who exhibited a lot of interest in art. In his efforts to support artists, and foster the celebration of people of exemplary contribution to the society, he allocated some money for the Archibald prize.... The prize has also served as a motivation for upcoming artists. After his death, the trustees of the gallery sought to succumb him the honor and publicity that he had so often turned down during his life. Through his demonstrated interest in art, he made sure that the great men and women who existed before to receive honor in form of portraits. A portrait made in his honor and the regard of the gallery with his name afterward death served as evidence of the art culture that he had begun and has progressed until now2. His portrait was a commission from the notice of trustees in honor of hi support towards art. The Archibald Prize The New South Wales art gallery has had trustees who switch demonstrated ardent interest in fostering the art culture of the Archibald Prize began by Archibald in 1921. The trustees have adhered to a culture of awarding the prize annually to any artist who represents an influential person, with a reputation of contributing positively to the Australian society. Since the award seeks to honor Australian men and women who exhibit an exemplary contribution to the society through different fields, the competition only includes works from Australian artists3. The competition mud an open affair for any interested artists who exhibit interest in doing portraits of the reputable people in society. The board of trustees of the New South Wales art gallery takes up the responsibility of judging the presented art pieces from artists all over Australia. In the recent years, there are several prize won contrary to the in the first place years when only the Archibald prize was up for grabbing for the many artists. Usually, the board of trustees would judge the portraits presented by different artist who make portraits of celebrated men and women. In the

Sexual harassment Assignment Example | Topics and Well Written Essays - 250 words

Sexual harassment - Assignment ExampleWomen feel more golden when talking to other(a) women about these issues. Aside from this, the organization can stipulate in its code of manoeuver that sexual harassment goes against company policy and violators will be dealt with severely. Finally, training can be provided to untried employees, particularly male employees, about what appropriate touch is in the workplace. In addition, training can be provide to new female employees about what to do when they feel they have been sexually harassed, who they should go to, and what the potential drop outcomes may be.The first thing that an organization should do when dealing with alleged sexual harassment is to check up on the incident. Were there any witnesses? If not, is the complainants word strong enough to take action. Without indisputable evidence, it is precise difficult to reprimand someone for an action they may not have taken. If it can be prove beyond all doubt that sexual harassm ent occurred, then the violator should first receive a warning and potential suspension from work duties. If it occurs again, then the violator should be instantly dismissed. If, on the other roll, the sexual harassment cannot be proved, then no action can be taken at that time. The best that could be done would be to file a report and keep it on hand for any future instances of sexual harassment occurring

The proposal of Cheerios Assignment Example | Topics and Well Written Essays - 500 words

The proposal of Cheerios - Assignment pillow slipCheerios, originally named Cheerioats, is made totally from natural whole grain oats. The marquee cereal brand consume not be cooked as it is ready-to-eat. This breakfast cereal has proven medicinal values as it helps to pooh-pooh cholesterol in the human body. The company claims that three servings of Cheerios taken with low fat diet each day reduce the chances of contracting heart diseases. The crunchy, sumptuous and nourishing snack is thus an ideal first-class honours degree meal of the day for the entire family (Cheerios.com, 2014).Cheerios is manufactured and marketed in much than a dozen luscious varieties. virtually of these are Honey Nut Cheerios, Cheerios Protein Cinnamon, Almond, Cheerios Protein Oats & Honey, Banana Cheerios, Chocolate Cheerios, Fruity Cheerios and Yogurt Burst Cheerios.Cheerios believes in the philosophy of fostering the physical and mental faculties of the child. The company has successfully run i ts Spoonful of Stories campaign for a more than decade. In 2013, the brand announced that it will bring the older kids within the ambit of this campaign and stick out 8 million books inside Cheerios packets free of cost (Cheerios.com, 2014).Cheerios harnesses the power of affable media to spread the message that a healthy breakfast makes a positive, meaningful difference in a childs life. cosmopolitan Mills has set up online communities that not only help the company enable it achieve its heraldic bearing but also assist in spreading a positive word-of-mouth for its brands (Generalmills.com, 2014).The company uses online social networks like Facebook, Twitter, YouTube to engage in useful conversations with the customers. The purpose of this communication is to get insights into the consumers mind and uncover untested ways in which the community as a whole can benefit.Cheerios also indulges in strategic corporate social responsibility. The brand, in association with the YMCA, or ganized the Healthy Kids day in April this year (Cheerios.com, 2014). The

Globalisation and Crime Essay Example | Topics and Well Written Essays - 5500 words

Globalisation and Crime - Essay congresswomanThis essay discusses that increased globalization has had influence on analytic approach that is given to the modern social systems. The socio-economic and political effects of globalization constitute a topic for debate among scholars and analysts in the past couples of decades. any(prenominal) analysts have pointed out that globalization does not promote the different aspects of arrivement but rather contributes oft to the current social, economic and political issues witnessed across the globe. In the article Trade liberalisation did not develop the West, Alemiga points out that the current developed nations did not apply the policies of liberalized trade to come to their current state. Liberalized trade is a contributor to globalization as it is characterized by relaxed national protectionism and political realism concerning a pastorals economy. In order to industrialize, these nations applied trade nationalism with protectionism and political realism, the trade across borders being subjected to leaden tariffs and other strict regulations. The countries were in war for ground title and the weaker nations could be used anyhow by the stronger powers. The countries have since advocated for globalization after attaining some economic stability. The author points out several negative consequences that get hitched with globalization that is in line with the observations of Aas. Aas observes that the lives and behaviours of individuals in the contemporary union are influenced a great circle by other individuals and social systems that are not within there local anesthetic context. Improved communication mechanisms, liberalized trade, and movement of capital are among the key factors that have light-emitting diode to increased globalization (Imade, 2003 Aas, 2007, p.6). Individuals can find out and follow events that are going on in different parts of the world on their local context. As such, there is trans fer of the cultural images, information, or ideas that would drive one into visiting these far-reaching places. Consequently, one is prompted to coordinate his/her social life to conform to the social life observed in other parts of the world that they believe to be conventional. Several issues arise with globalization that develops into crime. It is observed that even though the globalization make is inevitable, not every individual has the freedom to traverse various countries, save for the western societies (Aas, 2007, p.12). Globalization has not benefited every country or region equally (Imade, 2003). In a similar perspective, Alemiga (2012) reports that trade liberalization and subsequent globalization have contributed to social problems like food insecurity, violence, inflation, poverty, diseases and high rates of unemployment. It has also led to vicious practices like child trafficking, sex trafficking, violent crimes, and drug trafficking that are especially pronounced in the liberal societies like the United Kingdom and the US (Alemiga, 2012). The article focuses on global issues and succeeds in take a firm stand that even though globalization is inevitable, it has remarkable drawbacks. Scotland is on the verge of seeking sovereignty and the policies that advocate for liberty are applicable to her. 2. Media representation of migration/immigration issues Immigration involves the movement of people from a different country into another country. Several reasons may force an individual to move from his or her country to reside permanently or temporarily in another country. Theorists and scholars with various views on immigration do agree that the new-fashioned wave of immigration that has been recorded and the perceived consequences makes it one of the most controversial issues in the current society (Martinez & Lee, 2000, p.487). Debate has erupted that immigration often brings negative